Monthly Archives: June 2017

There is more to developing a brand than simply creating the logo. However, logos are one of the most recognizable facets of any business’s brand. They are the central, visual element that helps customers discover, share and remember a company’s brand.   The 5 Principles of Effective Logo Design are: (1) Simple (2) Memorable (3)… Continue Reading

Good graphic design is more than just creating pretty pictures; it’s a marriage between business and art, making it the business of visual communication.   Creating meaningful design solutions is about first taking the time to consider facts, perceptions, ideas, psychology and the buying behaviours of consumers. Any graphic designer that doesn’t realize this —… Continue Reading