ABOUT
Maggie Coulter a Professional Certified Coach (PCC) and Trauma-Informed Certified Coach (TICC), specializing in career and leadership coaching for people who have experienced past trauma that may be getting in their way.
Maggie’s interest in understanding trauma came out of necessity.
For the better part of Maggie’s adult life, they have worked with therapists to process my trauma. Maggie was diagnosed with Post-Traumatic Stress Disorder (PTSD) in my 20’s, struggled with cancer treatment recovery, panic attacks, suicidal thinking, and agoraphobia through my 30’s, and was diagnosed with Generalized Anxiety Disorder (GAD) in their 40’s (grace and healing are in store for my 50’s, and less pressure). Maggie learned to live with and manage a chronic pain condition that has persisted for > 15 years.
OBJECTIVE
Maggie was transitioning from corporate to coach to business owner and needed an identity to reflect this. Maggie also needed creative direction to assist her web development team to appropriately implement her new brand identity.
PROPOSAL
Meet with Maggie to discover brand direction and then design a logo identity that reflects the process that helps individuals / leaders navigate uncertainty of career transition so they know what to do next and start taking action.
RESULTS
The Maggie Coulter Coaching logo was created using a representative tree icon to represent Maggie’s practical and creative coaching approach. A brand guideline was created to assist in our collaboration with the web development team to implement consistent design elements. Also, the development of their logo inspired future workshop framework visual tools.
