Squared Up Ledgers is a full service bookkeeping service that manages the financial information from businesses in Toronto and around the world.


Squared Up Ledgers needed a major overhaul to elevate its business and brand essence. Squared Up Ledgers required a new logo, brand guideline and business cards.


Create a new logo that would make Squared Up Ledgers stand out and give it a more professional look. Design new business cards that they would be proud to hand out.


Logo created tells the bookkeeping story while using an updated colour palette that reflects the personalities behind the business. The brand guideline was used to inform the creation of the organization website and the business card design.