ABOUT

Neural Outcomes Consulting Inc. is a health and research consulting company that brings together skills in knowledge generation, synthesis and translation. Based in Toronto, it is a team of clinical leaders, decision makers and researchers with a special interest and expertise in neurological, musculoskeletal and oncology. Its years of experience and success bring the most precise outcome measures, accurate CRF documentation and keen knowledge dissemination plan to clinical trials.

OBJECTIVE

Neural Outcomes needed to update its logo identity and brand strategy in order to create greater organizational awareness as well as to provide direction and recognition of the growing consultancy side of the business.

PROPOSAL

Meet with Neural Outcomes to clearly define its ‘why’ and to develop a solid brand strategy that would assist in decision-making around the two main objectives. Conceptualize and design a new, updated logo that better told the Neural Outcomes story and that of the founding partners. Create a brand guideline to provide direction for future marketing initiatives. Develop a new website to market its proprietary GRASSPTM tool that also brings collaborative partners to one place in order to share results and insights.

RESULTS

A bright, professional logo was created that stands out in an industry that is typically conservative and traditional. The logo reflects the hope and state of the art approach that Neural Outcomes always delivers. A brand strategy to guide the organization in making decisions on marketing their tools and training services. A new WordPress website that is user friendly, mobile friendly and attractive to potential partners and clients.